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Women in Transport: Team Member Insight - Donna Hoffman

December 02, 2025 in Team Profile

Current job title

CEO - Inside Out Group

What does your current job involve?

I am responsible for the strategic direction, business development and financial management of Inside Out Group. My role is to grow the business, present our services across all infrastructure sectors and ensure we deliver with professionalism, integrity and the high standards we pride ourselves on. All within creating a work environment and culture where staff feel valued, trusted and have flexibility.

What's the best thing about your job?

The people I work with and the projects we get to film.

How did you become involved in the transport industry?

One of our first project wins was the time lapse filming, project filming and CCTV installation on the NET Phase Two, tram project in Nottingham. From there we were awarded a place on the film, media and photography framework with Network Rail. We applied to main contractors in infrastructure sectors to become part of their supply chain and growth has occured from there.

What do you like about working in transport?

We get to capture, film and share the stories of the great work taking place across all areas of transport. The infrastructure, the innovation, the social value. We get to document the change that takes place across the UK.

What are you most proud of?

Our staff retention at Inside Out Group, our team and the great work they deliver.

Why did you join Women in Transport?

To build my network, meet new connections and learn more about the wider transport sectors as my background has primarily been in rail.

What is your role at Women in Transport?

East Midlands Hub Lead

What do you enjoy most about being part of Women in Transport?

The people! The community feel of everyone wanting to help people learn and grow in the transport sector. The events are excellent and you are always made to feel welcome and comfortable.


Our partnership packages are a flexible and accessible way to support Women in Transport and your organisation's equity, diversity and inclusion objectives. Learn more about our partnership opportunities here and contact us if you would like a meeting to discuss how we can work together.

Follow us @transportwm on Twitter, on Linkedin at Women in Transport and at @transportwmn on Instagram for events, news and updates.

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Women in Transport provides a varied and lively events programme with access to thought leaders, senior stakeholders and professional trainers.

As the Secretariat to the All Party Parliamentary Group for women in transport, we are committed to working with the UK government to increase the representation of women in the transport sector.

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