Current job title
Marketing Manager at Trellint
What does your current job involve?
My role spans strategy, market engagement and thought leadership across the UK and US. I work closely with our sales and marketing teams to build relationships with local and central government authorities, shape our messaging, and ensure we’re at the forefront of conversations about parking technology.
A big part of what I do is connecting the dots between policy, innovation, user experience and real-world impact — and making sure our industry moves forward in a way that is inclusive, smart and grounded in good practice.
What's the best thing about your job?
The variety. No two days look the same — one day I’m working on a strategy for a US city, the next I’m developing research insights, and the next I’m hosting a panel or creating thought-leadership content.
I also love the people I get to work with, both inside and outside the organisation. There’s nothing quite like being surrounded by passionate parking and transport professionals who genuinely want to make things better.
How did you become involved in the transport industry?
It all started in 2007 when I became a Civil Enforcement Officer — a job I took thinking it would be temporary. Fast forward nearly two decades, and I’ve worked across parking operations, technology, policy, user experience and leadership roles, eventually becoming the youngest-ever President of the British Parking Association.
It wasn’t the obvious career path, but it shaped me, challenged me, and ultimately gave me a lifelong passion for improving our transport networks and the everyday journeys people rely on.
What do you like about working in transport?
Transport is one of the few sectors that touches absolutely everyone, every day. It’s dynamic, complex and constantly evolving — and it gives you the opportunity to make a real, tangible difference to people’s lives.
I also love the crossover of disciplines: technology, behaviour, design, safety, policy, public space, user experience. There’s always something new to learn or improve.
What are you most proud of?
Professionally, becoming President of the British Parking Association was a milestone — especially using that platform to open up conversations about inclusion, innovation and women’s safety in places they hadn’t always been welcomed.
But what I’m truly most proud of is helping to create communities where women can thrive. Co-founding Women in Parking UK and seeing it grow into a space for genuine networking, allyship and support has been one of the most meaningful parts of my career. Watching women find confidence, connections and opportunities in an industry that has historically lacked representation is something that always stays with me.
I’m also incredibly proud of the work we’re doing through the Women’s Safety Working Group at Women in Transport. Elevating the safety of women and girls — and ensuring that parking, kerbside environments and the “first and last mile” are included in that conversation — is something I care about deeply. Knowing that our research and cross-sector collaboration is helping shape better, safer journeys is a responsibility I take seriously.
Together, these two areas — building community and driving safety improvements — represent the heart of my work: creating spaces, networks and systems where women are safe, supported and able to succeed.
Why did you join Women in Transport?
I joined because I wanted to be part of a community that wasn’t afraid to challenge the status quo — particularly around women’s safety, representation and visibility in transport.
Coming from the parking and kerbside world, I felt strongly that these areas weren’t always included in wider transport conversations. Joining Women in Transport gave me a platform to change that, and to help ensure that the full end-to-end journey — including the often-overlooked parts — is understood and improved.
What is your role at Women in Transport?
I’m the Chair of the Women’s Safety Working Group. My role is to bring people together across the transport sector to champion safer journeys for women and girls — and to make sure the voices and experiences that often get missed are brought into the conversation. I help shape our research priorities, facilitate collaboration across different modes and disciplines, and work to ensure that safety is fully embedded into how we design, operate and think about transport.
What do you enjoy most about being part of Women in Transport?
The people. Every time I attend a meeting, panel, workshop or event, I walk away inspired by the sheer passion, expertise and generosity in this community.
I also love that Women in Transport isn’t just “talking about issues”; we’re driving meaningful change. There’s a real sense of purpose, collaboration and shared ambition — and you feel it every time you’re involved in something we deliver.
Our partnership packages are a flexible and accessible way to support Women in Transport and your organisation's equity, diversity and inclusion objectives. Learn more about our partnership opportunities here and contact us if you would like a meeting to discuss how we can work together.
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