• Events
  • Programmes
    • Lead
    • Advance
    • Grow
  • Membership
  • Community
  • Working Groups
    • APPG
    • D&I Bus Group
    • Women's Safety
    • Inspire the Next Generation
  • Equity Index
  • Research
  • Jobs Board
  • Who we are
    • Blog
    • Podcast
    • Our Regions
    • Leadership Team
  • Partner with us
  • Volunteer with us
  • Menu

Women in Transport

  • Events
  • Programmes
    • Lead
    • Advance
    • Grow
  • Membership
  • Community
  • Working Groups
    • APPG
    • D&I Bus Group
    • Women's Safety
    • Inspire the Next Generation
  • Equity Index
  • Research
  • Jobs Board
  • Who we are
    • Blog
    • Podcast
    • Our Regions
    • Leadership Team
  • Partner with us
  • Volunteer with us
 
Get in touch
 
Zoom Meeting.jpg

Making a Virtual Impact

July 23, 2020

When working remotely became the new normal for many of us, one of the immediate changes was that team meetings and client calls became online experiences. While we may have got to grips with the technology involved in a meeting via Zoom or Microsoft Teams, getting our message across effectively online can still present many challenges.

Susan Heaton-Wright, a communications and speaking coach, who specialises in helping people to make an impact in both virtual and real-life conversations, recently ran a virtual masterclass for our members on how to get the best out of online meetings.

Her ninety-minute workshop was incredibly interactive and jam-packed with hints and tips on making an impact in online meetings and calls which included.

Before the meeting starts

  • It's important that you know your audience and to give some thought to the meeting's objectives.

  • Know exactly who will be on the call or in the meeting

  • Research the topic and your audience/participants on the call.

  • Ask yourself what they (and you) want to achieve from this conversation?

  • Make sure you have all the information you need to hand

  • Check out your technology – fully charged batteries, wifi connection, etc

Engaging with your audience

In online meetings, there are inevitably distractions (children interrupting, emails and phones pinging, etc) and it's more difficult to judge when people are distracted or losing interest than when they are in the same room.

To help you and your audience remain engaged:

  • Use body language where you can to demonstrate you are engaged e.g lean forwards.

  • Ask lots of questions.

  • Change things regularly to keep people alert and give lots of opportunity for interaction

Avoiding online fatigue

A lot more focus is required on the small screen than in face-to-face meetings and attention spans are shorter. It could help if you:

  • Keep meetings as short as possible

  • Invite only as many people as absolutely necessary

  • Don't have a meeting at all – would a phone call suffice?

  • Ensure everyone has the chance to contribute so that they stay motivated.

Performance

In face-to-face meetings, it’s much easier to make an impact than it is online. To increase your presence online:

  • Make sure what you say is impactful and memorable

  • Use techniques such as storytelling and anecdotal examples

  • Engage the audience with questions

  • Speak and contribute as succinctly and briefly as possible

  • Make more impact by speaking less

Etiquette

It's very easy for people to talk over each other in a virtual call. To make sure that an online meeting runs effectively, a strong facilitator needs to set ground rules which include:

  • Muting participants when they are not required to speak

  • Using the chat box efficiently

  • Ensuring participants' videos remain switched on and that everyone is fully, albeit virtually, present.

These are just a few examples of the many hints and tips we took away to make us more impactful in the virtual world. Susan has recorded a number of podcasts on this topic which you can find here.

Our thanks to Susan for giving her time to bring us this really inspiring and valuable virtual masterclass. It was clearly a great success, judging by the comments from our members

“This was honestly the best workshop I’ve been to in lockdown and perhaps in the past couple of years!”

“I found the workshop extremely useful. I came away with clear actions that I can start implementing in my daily job - a great sign of learning time well spent “

“Really engaging and inspiring workshop, one of the best I have joined recently (and I’ve been on a few!)”

“ was lively, energetic, very positive and eloquent, She really grabbed my attention and I left the call energised and optimistic”


Annual membership of Women in Transport is £60 per year providing access to monthly events including unique site visits, professional development and networking opportunities. We very much welcome guest blogs from our members - a great way to share the incredible diversity of opportunity in transport, raise your profile and connect with our community.

JOIN WOMEN IN TRANSPORT

Follow us @transportwm on Twitter, on Linkedin at Women in Transport and at @transportwmn on Instagram for events, news and updates.

Tags: guest blog
Prev / Next

News

Women in Transport provides a varied and lively events programme with access to thought leaders, senior stakeholders and professional trainers.

As the Secretariat to the All Party Parliamentary Group for women in transport, we are committed to working with the UK government to increase the representation of women in the transport sector.

Join Women in Transport
 
No results found

Featured Posts

Featured
Equity Index 2026: Help us measure what's changing in transport
October 27, 2026
equity, Equity Index, Gender Equality, gender
Equity Index 2026: Help us measure what's changing in transport
October 27, 2026
equity, Equity Index, Gender Equality, gender

Representation of women in transport is rising, but action on pay has stalled. This year’s Equity Index survey is open until 30th November, and the more organisations take part, the clearer the gender equity picture becomes.

Read more →
October 27, 2026
equity, Equity Index, Gender Equality, gender
Allyship is not a spectator sport: Turning good intentions into action
October 26, 2026
allyship, diversity and inclusion, belonging
Allyship is not a spectator sport: Turning good intentions into action
October 26, 2026
allyship, diversity and inclusion, belonging

Women in Transport launched our latest whitepaper Navigating Allyship in the Transport & Construction Sector at Highways UK 2026 with a panel of leaders from across transport, expertly facilitated by Shireen Ali-Khan.

Read more →
October 26, 2026
allyship, diversity and inclusion, belonging
Equity Index 2026: Survey now open for responses
October 19, 2026
equity, Equity Index, gender, Gender Equality
Equity Index 2026: Survey now open for responses
October 19, 2026
equity, Equity Index, gender, Gender Equality

The third Women in Transport Equity Index survey is open now and closes on 30th November 2026. It's free, takes 10 to 15 minutes, and every response adds to the clearest picture we have of gender equity across UK transport.

Read more →
October 19, 2026
equity, Equity Index, gender, Gender Equality
Our sector sees the danger to women. Just 8% feel confident they can do anything about it.
September 28, 2026
women’s safety, research, Whitepaper
Our sector sees the danger to women. Just 8% feel confident they can do anything about it.
September 28, 2026
women’s safety, research, Whitepaper

Our Women’s Safety Baseline Survey, the largest UK survey of transport professionals on violence against women and girls, has found that 74% have never had any training on the subject.

Read more →
September 28, 2026
women’s safety, research, Whitepaper
Women in Transport joins 54-organisation coalition calling for urgent action on transport and the climate emergency
September 28, 2026
climate change, sustainable travel
Women in Transport joins 54-organisation coalition calling for urgent action on transport and the climate emergency
September 28, 2026
climate change, sustainable travel

Women in Transport is one of 54 organisations to have signed a joint statement calling on the Government to act urgently on transport emissions after a summer of heatwaves and wildfires across the UK.

Read more →
September 28, 2026
climate change, sustainable travel
Advance 2027 - All You Need to Know
September 28, 2026
Advance, mentoring
Advance 2027 - All You Need to Know
September 28, 2026
Advance, mentoring

This September marks the 10th consecutive year of Advance, Women in Transport’s sector-specific mentoring programme.

Read more →
September 28, 2026
Advance, mentoring
The North East Hub is Back: Reconnecting, Inspiring and Shaping the Future of Transport
September 21, 2026
North East Hub, diversity and inclusion, gender, appg
The North East Hub is Back: Reconnecting, Inspiring and Shaping the Future of Transport
September 21, 2026
North East Hub, diversity and inclusion, gender, appg

After a three-year hiatus, it was an absolute pleasure to see the Women in Transport North East Hub come back to life on a glorious morning in the beautiful city of Newcastle.

Read more →
September 21, 2026
North East Hub, diversity and inclusion, gender, appg
Grow coaching: Completing our three-spoke model for professional development
August 3, 2026
professional development, Lead, Advance, Grow, coaching
Grow coaching: Completing our three-spoke model for professional development
August 3, 2026
professional development, Lead, Advance, Grow, coaching

For more than a decade, we’ve been building a development ecosystem that supports women at every stage of their career journey. Find out where Grow fits in.

Read more →
August 3, 2026
professional development, Lead, Advance, Grow, coaching
Safer journeys for women and girls: MPs launch inquiry
July 28, 2026
women’s safety, research, policy
Safer journeys for women and girls: MPs launch inquiry
July 28, 2026
women’s safety, research, policy

The Transport Committee has opened an inquiry into safer journeys for women and girls. The Women in Transport women's safety working group looks at what it's asking – and why our members should respond before the 9th October deadline.

Read more →
July 28, 2026
women’s safety, research, policy
'Pride' and Prejudice
June 18, 2026
pride, belonging, women’s safety, inclusive design, allyship
'Pride' and Prejudice
June 18, 2026
pride, belonging, women’s safety, inclusive design, allyship

Every June, our transport infrastructure is redrawn in a vibrant wave of seasonal solidarity. Bus liveries are plastered with rainbow vinyls, corporate logos follow suit, and across the industry, we celebrate the visibility and inclusion of LGBTQ+ people.

Read more →
June 18, 2026
pride, belonging, women’s safety, inclusive design, allyship
Archive
  • October 2026 8
  • September 2026 10
  • August 2026 7
  • July 2026 8
  • June 2026 17
  • May 2026 6
  • April 2026 8
  • March 2026 12
  • February 2026 7
  • January 2026 13
  • December 2025 7
  • November 2025 11
  • October 2025 11
  • September 2025 5
  • August 2025 5
  • July 2025 11
  • June 2025 13
  • May 2025 7
  • April 2025 9
  • March 2025 11
  • February 2025 3
  • January 2025 9
  • December 2024 9
  • November 2024 12
  • October 2024 12
  • September 2024 6
  • August 2024 3
  • July 2024 9
  • June 2024 5
  • May 2024 6
  • April 2024 8
  • March 2024 8
  • February 2024 8
  • January 2024 3
  • December 2023 3
  • November 2023 13
  • October 2023 7
  • September 2023 3
  • August 2023 1
  • July 2023 3
  • June 2023 4
  • May 2023 8
  • March 2023 4
  • January 2023 1
  • December 2022 3
  • November 2022 2
  • October 2022 1
  • September 2022 5
  • August 2022 1
  • July 2022 1
  • June 2022 7
  • May 2022 2
  • March 2022 4
  • February 2022 4
  • January 2022 1
  • December 2021 3
  • November 2021 1
  • October 2021 2
  • September 2021 4
  • August 2021 3
  • July 2021 2
  • June 2021 4
  • May 2021 5
  • April 2021 4
  • March 2021 9
  • February 2021 2
  • January 2021 2
  • December 2020 1
  • November 2020 7
  • October 2020 6
  • September 2020 1
  • August 2020 3
  • July 2020 2
  • June 2020 4
  • May 2020 5
  • April 2020 9
  • March 2020 11
  • February 2020 7
  • January 2020 3
  • December 2019 6
  • November 2019 4
  • October 2019 7
  • September 2019 4
  • August 2019 3
  • July 2019 9
  • June 2019 7
  • May 2019 3
  • April 2019 4
  • March 2019 9
  • February 2019 6
  • January 2019 4
  • December 2018 4
  • November 2018 2
  • October 2018 3
  • August 2018 2
  • July 2018 4
  • June 2018 4
  • May 2018 3
  • April 2018 1
  • March 2018 3
  • February 2018 3
  • December 2017 3
  • November 2017 5
  • September 2017 5
  • August 2017 1
  • May 2017 1
  • April 2017 1
  • March 2017 1
  • February 2017 1
  • October 2016 1
  • July 2016 3
  • May 2016 1
  • June 2015 1